Services
Services
Each service works on its own, but the real value comes when they work together.
Branding
Logo, visual identity, colors, typography and tone of voice. We build an identity the clinic can use consistently across every channel — from Instagram to the waiting room.
- Complete logo and visual identity
- Color palette and usage guidelines
- Tone of voice tailored to the clinic
- Canva templates for your in-house team
- "Brand voice" guide — how to reply to patient messages with a consistent tone
- Icon and graphic-element system for social media
- Optional add-on: applying the identity to physical materials (signage, business cards, uniforms)
New clinics opening their doors, or existing clinics wanting to refresh their identity before a major campaign.
An identity the patient recognizes instantly, on every channel, without confusing it with other clinics.
Social Media & Content
Editorial strategy, posts, reels and photography organized around services and real patient questions — not random content.
- Monthly editorial calendar
- Weekly posts, reels and stories
- Professionally edited photos and video
- Monthly performance report
- Content pillars built around real questions patients search on Google/Meta
- Collaboration with the clinical team on patient stories (always with explicit consent, per GDPR)
- Editorial calendar adapted to holidays/season in each market
Clinics that want a consistent presence without burdening their in-house team with content production.
Organic growth in awareness that lowers Meta Ads costs over time.
Performance Marketing
Meta Ads and Google Ads campaigns managed by market, language and budget. We have direct experience generating thousands of leads in markets like Italy, the UK, Germany and Greece.
- Meta Ads campaigns by market and language
- Google Search Ads for high-intent leads
- Ongoing cost-per-lead optimization
- Weekly lead-quality reporting
- Weekly A/B testing of creatives
- Campaign structure split by treatment (implantology / aesthetics / orthodontics)
- Retargeting for website visitors and Instagram followers
- Meta + Google coordination so they don't "compete" for the same patient
Clinics with a monthly budget dedicated to advertising (separate from the agency fee).
Stable, predictable cost per lead, not just an initial "spike".
Web Development
Real websites and web applications — not templates. We build pages and systems tailored to the clinic, from the first contact page to the patient portal.
- Fast, mobile-optimized website
- Landing pages for specific campaigns
- CRM integration and contact forms
- Basic on-page SEO
- Speed optimization (Core Web Vitals) — critical for ranking and mobile conversion
- Trilingual with clean routing (/sq /it /en) and technical SEO for each language
- Optional: private patient portal (documents, treatment plan, indicative pricing)
- Optional: online booking integration with calendar
Clinics with an old/slow website, or no digital presence reflecting their level of service.
A website that converts visitors into leads, not just a "digital brochure".
CRM & Lead Management
We organize contact source, owner, status and follow-up in a single system — so no request gets lost between teams.
- Custom CRM setup
- Status tracking for every contact
- Automated notifications for the team
- Dashboard with key KPIs
- Custom fields by treatment and market
- Direct integration with Meta Lead Ads and website forms, no manual entry
- Automatic reminders when a contact goes unanswered within a set time
- Monthly report exports in a simple format for the clinic owner
Clinics receiving dozens of leads a month and at risk of losing them across WhatsApp, email and phone calls.
No "forgotten" lead; faster response time, directly tied to booking growth.
Automation & AI
We automate notifications, follow-ups and repetitive processes, and connect AI assistants where it makes sense — always handing off to the human team when needed.
- Automated notifications and follow-up
- AI assistant for patients' first questions
- Integrations between platforms (Meta, CRM, WhatsApp)
- Hand-off to the human team when needed
- Assistant/chatbot for the most frequent questions (hours, indicative pricing, location)
- Automatic team alerts when a "high-intent" lead arrives
- Meta ↔ CRM ↔ WhatsApp Business sync without manual entry across multiple platforms
Clinics with a small reception team, where every minute of response time matters.
Less time lost on routine replies, more time for the patient physically in the clinic.
Monthly packages
Presence and content.
Content and Meta Ads.
Meta Ads, Google Ads and CRM.
| Presence | Growth | Performance | |
|---|---|---|---|
| Posts/month | 12 | 16 | 20 |
| Ad campaigns | — | Meta Ads, 1–2 markets | Meta + Google Ads, multi-market |
| CRM | — | Basic | Full + automations |
| Reporting | Monthly, basic | Monthly, detailed | Weekly |
| Support | Priority |
Post/month counts and details are proposals — confirm before publishing.
Let's talkAdd-on services (quoted on request)
Frequently asked questions about services
Yes — the platform budget (Meta/Google) is paid separately, directly to the platform.
Usually 2–3 weeks, depending on the package and how ready the clinic's materials are.
Yes — packages are monthly, with no long-term commitment.